TWE set to expand Global Travel Retail presence
Today Treasury Wine Estates (TWE) announced its intention to ‘take to the seas and skies’ by building its presence as a leader in the Global Travel Retail (GTR) environment. To support this work TWE has confirmed three new appointments to drive the strategy and distribution of its award winning wines into airports, airlines, cruises, ferries and duty free stores.
Andrew Carter, Managing Director for Global Travel Retail at Treasury Wine Estates, said GTR is one of the key growth areas for the company.
“Our ambition is to significantly grow the size of our GTR business over the next five years, to become a genuine leader in the category, by inspiring travellers to discover and love great wine, and great wine brands.
“Today, wine is under-represented in the Global Travel Retail market, with spirits tending to dominate – we want to change that,” said Andrew.
Three new senior appointments and a sharper organisational structure for GTR were also confirmed by Andrew: “I’m thrilled to announce that Tom King will join us as Global Travel Retail Commercial Director, Alexandre Bussiere as the Global Travel Retail Customer Marketing Director and Gordon Buchannan, the new Sales Manager, Travel Retail UK & Continental Europe.
“Tom, Alexandre and Gordon and are all highly experienced senior leaders in the drinks industry and I am delighted to welcome them to the TWE team. They will be integral to helping develop our customer relationships, strategic planning and GTR marketing programs across the globe.”
Tom, Alexandre and Gordon will join Treasury Wine Estates in late January 2013.
For more information, download the Media Release (PDF, 116 KB)