Unveiling Yellowglen, Australia’s Premier House of Sparkling
Yellowglen is transporting Australian sparkling fans to a world of wonder, imagination, heritage and innovation with a launch of The House of Sparkling, a mysterious online space at www.yellowglen.com where visitors can discover Australia’s Premier House of Sparkling.
As part of the launch of this new campaign, Yellowglen has unveiled the first room of The House of Sparkling, featuring a glittering chandelier which houses 30 precious gems at its heart. Those who visit the House of Sparkling before 4 April 2013 (12.59pm AEST) can enter the draw to win one of these gems, each valued at more than $8,500 (inc GST).
Michelle Terry, Managing Director Lindeman’s and Sparkling, said that the online campaign is a strong way to re-introduce Yellowglen to a new generation of sparkling drinkers and to ensure that Yellowglen continues to surprise and delight consumers for many years to come.
“When Ian Home founded Yellowglen more than 40 years ago, he was seeking to create the best sparkling he could in a style that was very much ‘Australian’. This distinction–and ongoing determination–has remained at the core of the Yellowglen ever since.”