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Greg Norman Estates


Greg Norman’s passion for fine wine was the genesis of Greg Norman Estates—a collection of wines produced from some of the finest growing regions in Greg’s homeland of Australia. An avid wine collector and strong believer in the role of wine in an active, easygoing lifestyle, Greg’s aim was to produce approachable Greg Norman Estates wines that could compete with the best of Australia.

From the beginning, one of Greg’s goals was to introduce Americans to some of Australia’s premier wine growing regions with a collection of wines bearing his name. He recognized that U.S. consumers had an affinity for Australian wines, but they didn’t necessarily know much about the growing regions, the climate, or what made Australian wines so appealing. He became intrigued with the idea of getting involved in the business and set out to find the right partner. In 1996, his dream was put in motion when he brought his idea of a line of Greg Norman wines to the respected winemaking team at Wolf Blass winery.

Since its introduction in 1999, the Greg Norman Estates Australian portfolio of wines has been an unqualified success. Listed as one of Wine Spectator Magazine’s Top 100 wines of the world in 2000, the cabernet merlot from the Limestone Coast, along with chardonnay from the Yarra Valley, have received widespread critical acclaim. Greg Norman Estates added shiraz in 2000 and a sparkling wine to its offerings in 2001. Most recently, Greg Norman Estates has attracted attention and rave reviews from wine critics and collectors alike for its 1999 South Eastern Australia Reserve Shiraz, including being named as one of the Top 10 wines of the world by Wine Spectator in 2004. The Greg Norman Estates 1999 Reserve Shiraz is the finest example to date of the brand’s ability to compete in the world wine arena.

Following the success of his Australian wines, Greg, whose passion extends into other world winegrowing regions and varietals as well, set his sights on California. His newest collection features wines from some of California’s most intriguing appellations. Introduced in 2005, each of the five California wines is sourced from a region known for that varietal—pinot noir from Santa Barbara County, and petite sirah from Paso Robles, for example. In keeping with his Australian collection, each of the new California wines boasts an approachable food-friendly style that fits with Greg’s active and unfussy lifestyle. Complementing the pinot noir and petite sirah, other wines in the California collection include Santa Barbara County chardonnay, North Coast cabernet sauvignon, and a Lake County zinfandel.

While his well-documented wins on the golf course have assured his place in golf history, off the course, Greg’s enthusiasm for wine and his zest for living well have combined to create a stunning collection of high quality, accessible wines from two of his favorite places in the world.

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