June 19, 2017
TWE introduces Maison de Grand Esprit
June 19, 2017
New brand offering created to disrupt French wine category
Treasury Wine Estates (TWE) today introduced its latest brand offering, Maison de Grand Esprit, a unique French wine portfolio that combines old world winemaking techniques with a new world sourcing model, challenging conventions of the French wine category.
Unveiled at a VIP trade preview event in Paris on 16 June, Maison de Grand Esprit breaks the mould of traditional French houses that focus on a single sub-region and are anchored to a physical location. Instead the new brand, which translates to ‘House of Great Minds’, showcases the very best of France’s regions – Bordeaux, Burgundy, Rhone and Provence – all under one brand.
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