Sam Fischer

Member of the Board since October 2025.

Mr Fischer is TWE’s Chief Executive Officer and an Australian resident.

Mr Fischer is a proven CEO with more than 30 years of global experience in alcohol beverages, consumer goods and luxury brands, with an impressive track record leading organisations through periods of significant transformation and growth.

Mr Fischer joined TWE from Lion (owned by the Kirin Group), an alcohol beverage industry leader whose portfolio spans beer, wine, spirits and ready to drink beverages with operations in Australia, New Zealand and the United States, where he was the Chief Executive Officer. During his three years with Lion, Mr Fischer delivered decisive leadership to return the business to a market leader with a high-performance culture.

Prior to joining Lion, Mr Fischer spent 15 years with global alcohol beverage leader Diageo in various roles, including as President, Asia Pacific & Global Travel and as a member of the Global Diageo Executive Committee. Mr Fischer led the establishment and expansion of numerous luxury brands across Diageo’s key markets, including seven years leading Diageo’s Greater China and Asia Pacific region, where he transformed the business and achieved exceptional growth.

Prior to Diageo, Mr Fischer spent 15 years with Colgate-Palmolive, starting in Australia and moving on to hold senior commercial roles working across several markets in Europe and Asia. Mr Fischer is a former Non-executive Director of Burberry Group (November 2019 to July 2025).