Jack Wu

As Managing Director for Treasury Wine Estates in Greater China, Jack Wu is responsible for leading the company’s business across the Chinese Mainland, Hong Kong and Taiwan markets.

Since joining Treasury Wine Estates in 2014, Jack has played a significant role in strengthening Penfolds presence in China, building long-term partnerships with customers and driving sustainable growth across the market. He has led the development of joint business plans with key partners, expanded market penetration, and enhanced commercial execution across multiple channels.

As Managing Director in Greater China, Jack oversees TWE’s regional business operations and is responsible for accelerating growth under the company’s new regional operating model, while continuing to strengthen customer partnerships, brand performance and organizational capability across the region.

Prior to joining Treasury Wine Estates, Jack held a range of commercial and leadership roles across the fast-moving consumer goods sector in both China and the United States, bringing more than 14 years of experience in sales, customer management and business development.