Kristy Keyte

Kristy Keyte is the Chief Marketing & Innovation Officer at Treasury Wine Estates and a member of the Executive Leadership Team. She leads the company’s global marketing and innovation agenda, with responsibility for unlocking growth and building long term value across Treasury Wine Estates’ portfolio of brands.

Prior to her current role, Kristy spent eight years as Chief Marketing Officer for Penfolds. Under her leadership, the brand further strengthened its luxury positioning, brand equity and pricing power across the globe, while remaining culturally relevant and true to its time-honoured legacy dating back to 1844.

With more than 20 years’ experience in the drinks industry, Kristy brings deep expertise in brand strategy, commercial growth and marketing transformation. She holds a Master of Marketing from the University of South Australia and serves on the Advisory Board of the Marketing Faculty at Monash University.