Tom King

Tom is Treasury Wine Estates’ Managing Director for Penfolds and is responsible for elevating the Penfolds brand from an Australian luxury wine business with a heritage dating back to 1844 to a global luxury icon.  
 
Since Penfolds was established as a standalone division in Treasury Wine Estates in 2021, Tom has accelerated the brand’s multi-country of origin strategy, where Penfolds Australian wines complement a portfolio sourced from the US, France, and most recently China. He has also led the Penfolds team to grow distribution and availability across multiple key markets globally.  

Tom is an experienced international executive with strengths in building strong partnerships with customers and developing high-performing teams. He joined Treasury Wine Estates in 2013 as Commercial Director for Global Travel Retail and has since held multiple senior roles across the business, including Managing Director Europe and Managing Director Asia.  
 
Prior to Treasury Wine Estates, Tom held a number of senior commercial and financial roles at Bacardi Limited and Ernst & Young, based in the United Kingdom.  
 
Tom was based in Shanghai between 2018 and 2022, initially as Managing Director Asia and more recently as Managing Director Penfolds, before relocating to Melbourne with his family at the end of 2022. 

Tom holds a Bachelor of Economics from the University of Bristol and is a qualified Chartered Accountant. Tom has held board roles with the UK’s Wine and Spirit Trade Association, and the UK’s Drinks Trust. He is also a member of the GE Morrison Institute, which fosters engagement between China and the international business community.