Treasury Wine Estates brings UK's most popular Rosé and white wine brand to Australia.

Treasury Wine Estates brings UK's most popular Rosé and white wine brand to Australia.

Treasury Wine Estates (ASX: TWE) today announced plans to introduce one of the UK's most popular wines, Blossom Hill, to the Australian market, with the brand to appear on shelf in independent retailers from 16 May 2016.

Established in California in 1992, Blossom Hill is a multi-million case brand, and is the leading white wine and Rosé wine, and number two red wine, sold in the UK. TWE took ownership of the brand as part of the acquisition of the Diageo wine business on 1 January 2016.

Blossom Hill's launch in Australia further demonstrates TWE’s commitment to building global brands and showcases the Company's commitment to the fast-growing Rosé category.

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  • TWE brings UK’s most popular Rosé and white wine brand to Australia 3 May 2016 Tuesday, 17 May 2016 pdf 426 kB Download
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