Rosemount Launches Unique Crowdsourced Consumer Wine Blend in the UK

Rosemount is proud to launch a brand new white wine blend, available exclusively at Morrisons stores across the United Kingdom.

Rosemount Launches Unique Crowdsourced Consumer Wine Blend in the UK

Rosemount is proud to launch a brand new white wine blend, available exclusively at Morrisons stores across the United Kingdom.

This unique Sauvignon Blanc, Pinot Grigio, Vermentino and Moscato blend was created through a nationwide competition that saw ten lucky foodies treated to a gourmet weekend away, culminating with the all-important blending competition.

Winners were invited to attend an exclusive weekend in the Wiltshire countryside that included foraging adventures through the surrounding wilderness, culinary masterclasses to hone their skills in the kitchen and cooking and blending challenges hosted by Celebrity Chef Matt Tebbutt.

In the battle for the perfect blend, guests were tasked to create an all-new white wine blend that championed Sauvignon Blanc. The names of seven other grape varietals were hidden and replaced with only flavour descriptors – ensuring the participants were forced to let their senses and imaginations truly take over.

Rosemount is proud to launch a brand new white wine blend, available exclusively at Morrisons stores across the United Kingdom.

“The competition was a great way to challenge our shoppers and find out what they would create when driven purely by their taste buds with a blind taste test,” Rosemount’s Victoria Hunt-Taylor said.

Overall winner, Chester’s Olimpia Davis’s blend was a true crowd favourite with the judges unanimously declaring the first-time vigneron’s zesty blend of Sauvignon Blanc, Pinot Grigio, Vermentino and hint of Moscato as the top drop amongst fierce competition.

“Olimpia has put together a really interesting blend which uses a little Vermentino and Moscato to spice up the Sauvignon and Pinot Grigio. I think her approach reflects the evolution of the British palate, which is now seeking out new and exciting flavours. We are always on the lookout for the next big thing and this wine forms part of our increasingly eclectic range of white wines”, Clive Donaldson, Senior Wine Sourcing Manager responsible for Australia, said.

For more information, download the Media Release
  • Rosemount Launches Unique Crowdsource Wine Blend November 2015 Tuesday, 01 December 2015 pdf 433 kB Download
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