The partnership sees Truvée named as Official Partner of Business Chicks, with Truvée showcased across premium events, exhibitions, conferences, Business Chicks digital channels and Latte publication.
Nicola Paroissien, Truvée Senior Marketing Manager, is thrilled to partner with Business Chicks and says both brands philosophy’s complement each other beautifully.
“The Truvée and Business Chicks partnership is a culmination of two female-centric brands, with a shared passion for supporting women. . Like Business Chicks, Truvée aims to create content, forums and conversations that encourage women to look at what truly inspires them and have the courage to pursue it. Inspiration these days, can come from anywhere - friends, family, work, media, and often in an unexpected way. We believe that being inspired and inspiring others is contagious and enables women to do great things, both big and small, and we love being a part of this”
Business Chicks CEO Olivia Ruello is equally pleased.
“From the moment we heard about Truvée and their brand story, we knew it was a partnership for us.”
“Truvée is passionate about supporting and empowering women, and Business Chicks’ core purpose is to help women step into and realise their own power and potential. That’s why the Business Chicks and Truvée partnership is one that just makes so much sense. We also love wine, so that’s helpful too!”
“We’re excited to work with Truvée on a number of blockbuster events coming up in the Business Chicks calendar - starting with our International Women’s Day lunches in Sydney and Melbourne - and to tell the stories of some truly inspirational women via the Business Chicks digital channels.”