Truvée is thrilled to announce a partnership with global female business powerhouse, Business Chicks, helping create conversations between like-minded women, encouraging women to come together to uplift and inspire one another.
Truvée launched in Australia late last year and is more than just a wine brand. Truvée is as passionate about supporting and empowering women, as they are about making expertly crafted wine.
Fittingly derived from the French verb ‘to find,’ each bottle of Truvée is a celebration of women who follow their passions, enjoy fulfilment beyond the day-to-day, and go after what matters most.
With a shared philosophy of the power and potential of women working together, the Truvée partnership with Business Chicks fits hand in glove. Together, both brands imagine a world where women feel part of something bigger than themselves, and recognise and celebrate the many hats they wear.
The partnership sees Truvée named as Official Partner of Business Chicks, with Truvée showcased across premium events, exhibitions, conferences, Business Chicks digital channels and Latte publication.
Nicola Paroissien, Truvée Senior Marketing Manager, is thrilled to partner with Business Chicks and says both brands philosophy’s complement each other beautifully.
“The Truvée and Business Chicks partnership is a culmination of two female-centric brands, with a shared passion for supporting women. . Like Business Chicks, Truvée aims to create content, forums and conversations that encourage women to look at what truly inspires them and have the courage to pursue it. Inspiration these days, can come from anywhere - friends, family, work, media, and often in an unexpected way. We believe that being inspired and inspiring others is contagious and enables women to do great things, both big and small, and we love being a part of this”
Business Chicks CEO Olivia Ruello is equally pleased.
“From the moment we heard about Truvée and their brand story, we knew it was a partnership for us.”
“Truvée is passionate about supporting and empowering women, and Business Chicks’ core purpose is to help women step into and realise their own power and potential. That’s why the Business Chicks and Truvée partnership is one that just makes so much sense. We also love wine, so that’s helpful too!”
“We’re excited to work with Truvée on a number of blockbuster events coming up in the Business Chicks calendar - starting with our International Women’s Day lunches in Sydney and Melbourne - and to tell the stories of some truly inspirational women via the Business Chicks digital channels.”