Targeted at millennials for relaxed, social occasions, TWE will capitalise on opportunities through Spring Racing. A’tivo will be launched at the new A’tivo Bar in The Park precinct at Melbourne Cup Carnival, Flemington, from 4 - 11 November 2017. Visitors will be able to taste the new varietals and enjoy ‘A’tivo Hour’, a VIP experience that reinforces the aperitif occasion for which A’tivo is perfectly suited.
The launch of A’tivo will be supported by brand visibility in retail stores and through on-premise activations, as well as influencer engagement, social media and digital content.
A’tivo is packaged in modern, monochrome bottles that will capture attention on shelf. Serving over ice is clearly communicated on the front of the bottle, while ‘Sip Tips’ are featured on the back to provide additional serving suggestions.
A’tivo Spritzed White with a twist of lime and A’tivo Spritzed Rosé with a twist of raspberry are both Riesling-dominant blends with a gentle spritz to accentuate the fresh fruit flavours. The subtle pink blush of the Rosé comes from a small portion of Red Frontignac added to the blend.
A’tivo Spritzed White with a twist of lime and A’tivo Spritzed Rosé with a twist of raspberry (RRP: $20.00) will be available from leading liquor retailers across Australia from November 2017.