Treasury Wine Estates (TWE), one of the world’s largest winemakers, today announced a
commitment to provide information on the calorie content of its wines, to help consumers to make
more informed choices.
In a voluntary move that is a first for the global wine industry, the Company has committed to
providing calorie information across its entire portfolio of bottled wine.
The roll-out of calorie information on TWE wines will commence across Europe, where there is
heightened consumer interest in accessing information on the calorie content of wine and other
alcohol beverages. Other regions including the Americas, Asia, and Australia & New Zealand will
Calorie information will be provided online, with a dedicated web address printed on the Company’s
wine brand labels (eg. www.lindemans.com/calories) to help direct consumers to this information.
“We recognise that consumers are increasingly interested in accessing the facts on calorie content
to help them make more informed choices on alcohol consumption,” said TWE General Manager for
Europe, Dan Townsend.
“TWE has a significant footprint across the world, with our wines sold in more than 70 countries. We
believe a commitment to providing calorie information on our brands is a positive step that leads the
wine industry in responding to consumer interests in this important area.”
Wine & Spirit Trade Association CEO, Miles Beale said: “We welcome TWE’s action in this
important area. It is another good example of industry leading the way in providing information to
consumers so that they can make informed choices about consumption. Significantly it also
provides the sort of calorie information their consumers want and in a format that they can access