Policies and Guidelines

Our employees act as champions for responsible consumption.

Policies and Guidelines

Our employees act as champions for responsible consumption.

Across our business, Treasury Wine Estate has embedded a range of materials to support internal education on responsible consumption for our employees. Our employee Alcohol Policy and Alcohol Policy Guidelines confirm our commitment, and outline expectations on them when consuming and promoting our wine.

Our Alcohol Policy is supported by Responsible Marketing Guidelines and a Responsible Sales and Marketing Handbook outlining requirements for promoting our wines in all of the markets that we operate in around the world.

Our employees act as champions for responsible consumption.

  • Alcohol Policy Monday, 09 November 2015 pdf 143 kB Download
  • Responsible Marketing Guidelines Tuesday, 24 November 2015 pdf 1 MB Download

Partner Organisations

Treasury Wine Estates is proud to work in partnership with organisations that promote responsible consumption. We engage with several groups that lead alcohol education and responsibility initiatives, including DrinkWise, Drinkaware, the Portman Group and the Alcoholic Beverages Advertising Code.

Partner Organisations

Treasury Wine Estates is proud to work in partnership with organisations that promote responsible consumption. We engage with several groups that lead alcohol education and responsibility initiatives, including DrinkWise, Drinkaware, the Portman Group and the Alcoholic Beverages Advertising Code.

We also build relationships with government and other stakeholders in markets across the world to identify shared opportunities to promote responsible consumption activities. An example of this approach is our partnership with the Winemakers Federation of Australia, on the promotion of consumer messaging about drinking alcohol during pregnancy, supporting Government guidelines that the safest option when pregnant is not to drink. Globally, 100% of Treasury Wine Estates wines labelled from Vintage 2014 onwards include a message on drinking alcohol during pregnancy.

Treasury Wine Estates is proud to work in partnership with organisations that promote responsible consumption. We engage with several groups that lead alcohol education and responsibility initiatives, including DrinkWise, Drinkaware, the Portman Group and the Alcoholic Beverages Advertising Code.

Calorie Information

Calorie Information

Treasury Wine Estates is committed to providing calorie information about our wines to help consumers make more informed choices. We will be providing calorie information for our wines from Vintage 2016. This initiative is in line with TWE's Corporate Responsibility strategy - a key strategic priority is advancing alcohol education and encouraging the responsible consumption of wine.

  • For more information, download the Media Release
    • TWE to Provide Calorie Information For its Wines December 2015 Tuesday, 08 December 2015 pdf 63 kB Download
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