Across our business, Treasury Wine Estate has embedded a range of materials to support internal education on responsible consumption for our employees. Our employee Alcohol Policy and Alcohol Policy Guidelines confirm our commitment, and outline expectations on them when consuming and promoting our wine.
Our Alcohol Policy is supported by Responsible Marketing Guidelines and a Responsible Sales and Marketing Handbook outlining requirements for promoting our wines in all of the markets that we operate in around the world.
We also build relationships with government and other stakeholders in markets across the world to identify shared opportunities to promote responsible consumption activities.
An example of this approach is our partnership with the Winemakers Federation of Australia, on the promotion of consumer messaging about drinking alcohol during pregnancy, supporting Government guidelines that the safest option when pregnant is not to drink. Globally, 100% of Treasury Wine Estates wines labelled from Vintage 2014 onwards include a message on drinking alcohol during pregnancy.