Fostering Healthy and Inclusive Communities

Celebrating moderation

Our ambition to be the world’s most admired premium wine company is built on the premise of cultivating a brighter future for everyone who touches our business. This includes being part of thriving communities that are safe, sociable and where moderation is celebrated.  

Our approach is centred on:

• Ensuring consumers have comprehensive and easy to understand information about our products to help them make the best choice every time. 

• Continuing our investment in low and no alcohol products that offer real choice for consumers.

• Working with industry and government to minimise the harmful consumption of alcohol.

• Ensuring we, along with the industry, uphold the highest standards in regard to responsible marketing and selling of our products.

• Building coalitions with a range of partners to support effective training, education and programs that address harmful consumption and improve alcohol health literacy.

• With our own team, we provide training and support to ensure our team lives our commitment to responsible consumption whilst at work or when representing the business at events or functions and during non-work time.

We believe that the misuse of alcohol causes harm, and therefore we believe in and support the World Health Organisation’s (WHO) and the UN Sustainable Development Goals to reduce harmful use of alcohol by 20% (in comparison with 2010) by 2030.   

We believe that harmful consumption of alcohol contributes to a range of direct health impacts, including on mental health, for our consumers as well as to broader impacts on family and the community including violence, drink driving and other accidents.