We believe that consumers should have easy access to information about our products so that they can make informed and responsible choices about drinking alcohol. We believe this information should be supplemented with tools and resources ensuring that consumers have the best possible information when it comes to making the best choices for them.
There are different perspectives on where, and how, consumers should access information about alcohol and the effects of drinking. Some believe that information, including health warnings, should be mandatory on product labels. Given the volume of relevant information, labelling on its own is insufficient and does little to engage consumers in making the best choice for them. We also recognise that a strategy that focuses just on labelling would limit the information available to consumers buying alcohol unpackaged in bars, restaurants, and other venues.
As a leading wine company, we believe that product transparency is just one way we can help improve alcohol health literacy. To help our consumers make informed choices we make the following commitments:
4.1 Labels
TWE is committed to consistent responsible drinking messages across all our global markets.
Our minimum global labelling requirements include:
- Brand logo and romance/quality copy
- Product designation
- Country of origin
- Responsible drinking messages, including responsible drinking symbols and links to relevant websites
- A general health warning across all TWE brand products from 1 January 2025 (where permitted by regulation)
- Energy labelling on TWE products (excluding products below 375ml) from 1 January 2025
- Recycling and sustainability symbols
Minimum information must appear in all countries and on all TWE brands, where legally permitted. Where local laws, regulations or codes of practice impose additional or more stringent requirements than our minimum, we make sure we meet those additional requirements in those markets.
4.2 Off Label Information
In addition to packaging labels, we aim to provide information and resources to consumers through a range of options. These include policies, training, responsible drinking programs, and through our websites.
Want to learn more about calorie information in our wines? Click here
TWE has made a commitment to invest in a dedicated Health and Responsible Consumption website that provides a range of scientifically credible information for our consumers on alcohol and its health effects, how to drink responsibly and where to go for support and additional resources.