Responsible Consumption

Responsible Consumption

TWE endeavors to ensure our employees act as champions for responsible consumption.

The Company’s Alcohol Policy and the supporting Alcohol Policy Guidelines are fundamental to this commitment. These resources confirm our commitment to responsible consumption and outline TWE's expectation of employees when consuming alcohol and promoting our wine.
All employees and our key marketing agency partners are trained on the Company’s Alcohol Policy when they join, or are engaged by the Company.

To view TWE's Alcohol Policy click here.

Responsible Production, Marketing and Sales

Responsible Production, Marketing and Sales

Promoting Wine Responsibly

TWE’s Alcohol Policy is supported by Responsible Marketing Guidelines and a Responsible Sales and Marketing Handbook, which outline requirements for promoting our wines in the different markets we operate in across the world.

TWE’s marketing team ensures that all marketing communications are vetted against these guidelines during development. This is undertaken through reference to a comprehensive marketing check list, seeking legal guidance, and escalating approval as required.  This process applies to digital and social media as well as traditional marketing platforms.

To view TWE's Responsible Marketing Guidelines click here.


TWE is proud to work in partnership with organisations that promote responsible consumption. We work with several groups that lead alcohol education and responsibility initiatives, including DrinkWise, Drinkaware, the Alcoholic Beverages Advertising Code (ABAC), and national organisations such as Alcohol Beverages Australia (ABA) who are partners of the International Alliance for Responsible Drinking (IARD).

TWE embeds other world-leading voluntary initiatives in to its internal Responsible Marketing Guidelines, including the principles of the Wine Institute Code of Advertising Standards and the Portman Group Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks.

In F18, these commitments were extended to global travel retail through TWE’s commitment to the Duty Free World Council Code of Conduct.

Product Quality and Safety

Assurance of the product quality and food safety of our wines is a core priority and is critical to TWE’s success. Our commitment to quality is embedded in the Company’s policies, standards and procedures.

The Food Safety and Quality Policy confirms our commitment to deliver consumer expectations and comply with all internal and external food safety, regulatory and quality requirements by ensuring that we produce a consistent fit for purpose product using best practices. This process is verified by third party certifications provided by Hazard Analysis Critical Control Points (HACCP), British Retail Consortium Global Standard for Food Safety (BRC), International Featured Standards (IFS), Food Safety System Certification 22000 (FSSC), and the International Organisation for Standardisation (ISO 22000).

Our quality management and production systems cover the entire winemaking process from raw materials to distribution. These systems are engineered to ensure traceability of our wines from grape, to bottle, to consumer (pictured). Traceability allows us to verify the integrity and authenticity of our wines.

Information and Labelling

TWE provides a range of information on its labels and online to assist consumers to drink responsibly and safely.

Our internal regional policies on labelling outline information that must be provided to consumers. This includes labelling all our products with the number of standard drinks or alcohol content of the product; a responsible consumption message; and a warning message on drinking alcohol during pregnancy. 

TWE was the first global wine company to commit to providing calorie information on its products. The calorie content of TWE’s wine is available below for consumers around the world.

Calorie Information

Calorie Information

Treasury Wine Estates is committed to providing calorie information about our wines to help consumers make more informed choices. We will be providing calorie information for our wines from Vintage 2016. This initiative is in line with TWE's Corporate Responsibility strategy - a key strategic priority is advancing alcohol education and encouraging the responsible consumption of wine.

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